Practice Lab Privacy Policy

Practice Lab is committed to ensuring that your privacy is protected. If we ask you to provide certain information by which you can be identified when using this website, then you can be assured that your private information will only be used in accordance with this privacy statement. This policy is effective from January 1, 2013.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you agree with any changes.

What we collect

We may collect the following information:

  • “Contact Information”: Name and job title, contact information including email address, company name, mailing address, telephone and fax number
  • “Business Content”: financial data, operational data, and other information provided by you in online surveys, together with broad demographic information such as location, preference, interests, company type, company size, and job function
  • “Social Content”: Content that you voluntarily share with other users in channels including online forums, one-to-one discussions, and through public social media

What we do with the information we gather

  • We ask you to provide your Contact Information, including name, email, and a password when registering for the service in order to establish your identity, protect your data, and allow you to pause and return to the survey.
  • We use Business Content that you submit to provide comparative industry benchmarks to you and other customers. Business Content and Contact Information are separated except as necessary to enable you to access the service and your data. Business Content is analyzed only in non-identifiable form and presented to other users in aggregate.
  • We may conduct research on behalf of clients or other organizations in which we collect Business Content and then provide it to the sponsoring party in non-identifiable form. We will always state in advance the purpose of the research and name the sponsoring organization, and you are free to decline participation.
  • We may contact you to keep you informed about the service and your participation in research, using the email address or other channels which you have provided.
  • From time to time, we may also use your information to contact you for other research purposes. We may contact you by email, phone, fax or mail.
  • We will not distribute your information to third parties except as provided for in our terms of use, or unless we have your permission or are required by law to do so


In order to prevent unauthorized access or disclosure, we have put in place commercially reasonable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file that we place on your computer’s hard drive. This helps us customize your user experience by gathering and remembering information about your preferences. By continuing to browse the site, you are agreeing to our use of cookies.

We use traffic log cookies to identify which pages are used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs.

Cookies also help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to files on your computer other than the cookies, or any information about you, other than the data you choose to share with us.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

This website uses Google AdWords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example registering for a new project. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the Practice Lab website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

© Practice Lab, Inc. | All rights reserved.